The origin of this post is a feature by Guy Adams on pages 12 and 13 of the Daily Mail on Saturday the 10th of August 2013, and is well worth a read in its entirety.
We had many tempting options for a headline. We thought about Cirque Le Soir – possibly the most self indulgent nightclub in the world – or – 30 litre gold plated bottle of champagne at £120,000 – or even – Justin Bieber “shown the door” because of his “early” teenage friends – but settled for – Champagne for the same price as a house, and a “slap” for Justin Bieber.
Located via a small lane off Carnaby Street, entry to Cirque Le Soir is controlled by Chamonix, a South African “picker”. Entry to the club is largely based on “money” or fame – the famous are allowed entry, but not footballers, soap stars or reality TV celebs. Dress code is flexible, especially if you have booked a £2000 table for the night.
And the policy works.
Benedict Cumberbach, Stephen Fry, Bradley Cooper, Leonardo Di Caprio, Rihanna, Will I Am, Kayne West, Jason Statham, and Cara Delevinge have all visited, but not at the same time. Other guests include the Princesses Beatrice and Eugenie, and Katy Perry, have descended the Alice in Wonderland staircase, into an arena dedicated to the spending of money. Secondary attractions include scantily dressed entertainers and soft core porn, with latter watched through “key hole shaped peep holes”.
Half of all hopeful customers are turned away, and the girls must wear high heals. Dirty trainers and Bermuda shorts are OK for the guys providing wallets are loaded.
But not for poor Justin Bieber.
Fancy being forcibly ejected on your 19th birthday especially when you have the 14 year old Karate (Jaden Smith) Kid in tow. In a fit of hissy he told 42 million Twitter fans that his 19th birthday had been ruined. At the same time informing millions more that Cirque le Soir was now a safe Bieber free zone.
Theatre and Champagne take centre stage. A bottle nine litre bottle of gold plated, Armand de Brignac. Midas Ace of Spades complete with pewter label, will set you back £120.000. Behind your back you will be referred to as a “whale”, and the young ladies who join you as “table whores”, but who cares. You`re too rich and powerful to care. Business in steady at one bottle every two months.
Over £700000 for six drinks.
However, budget champagne is also available. Jeroboam s of Dom Perignon are only £3000, but don`t expect a Cirque le Soir to be opening in your town any time soon. Similar venues have opened and closed since nightclubs began.
Such overt displays of wealth and its perceived power are timeless. We have a good idea how the Cirque le Soir story will end.
Let`s wait and see.